History
History of the Winery L. A. Cetto
This work goes back many years ago, when in 1928 a visionary man, Mr. Angelo Cetto, with great conviction and strength, sows the noble European wine tradition in fertile lands of Baja California. Mr. Angelo used his skills and knowledge acquired in his native Trentino, Italy.
In 1951, a second generation followed the footsteps of the founder of our company. Mr. Luis Agustín Cetto, who was faithful to the tradition developed by his father, consolidated the brand company in the privileged Valle de Guadalupe, place that gladly welcomed the engineer Camilo Magoni, from Morbegno, Italy, in 1965. This talented winemaker quickly reached maturity and success in winemaking.
The quality characterized by many years rendered its greatest fruits in 1983 when they launched their first L.A. Cetto varietal line, that were soon sought after by the most demanding palates. After years of dedication and dreams fulfilled, in 1983, the third generation of the family joined this task: Luis Alberto Cetto, who entrusts the purpose of reinforcing the growth of the company and strengthen the history of the group, also contributing to the opening of international markets for Mexican wines, while continuing to expand the circle of consumers in our country.
- 1900
- 1906
- 1924
- 1926
- 1933
- 1934
- 1951
- 1965
- 1967
- 1972
- 1971
- 1981
- 1983
- 1985
- 1986
- 1992
- 1996
- 2000
- 2002
- 2003
- 2010
- 2011
- 2013
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1906
400 russian immigrant families belonging to the Molokán community, settle in Valle de Guadalupe and dedicate themselves to planting vine, dates and other crops, which brought back the history of wine in Valle de Guadalupe. -
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1926
Don Angelo Cetto arrived to the city of Tijuana in Baja California and bought this wine bar near the border, so business flourished quickly in times of the “prohibition”, initiating himself in the business of spirits and wines. -
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1934
His second son, was born in Mexico: his name is Luis Agustín Cetto. Mr. Angelo kept buying grapes from the russian families to make his wines. Mr. Angelo acquired his first ranch: La Escondida, located between Tijuana and Tecate, where he planted seasonal vines, like the Zinfandel, among others. -
1951
A second generation follow the footsteps of their founder: Luis Agustín Cetto is incorporated formally to the business after finishing his studies, consolidating the cultivation of varietal in Valle de Guadalupe, where he started to sow the first fine grape varieties. -
1965
The engineer Camillo Magoni, a very talented Italian winemaker, joined the group. Also, Mr. Luis Agustín acquires many ranches to mix the characteristics of the diverse and rich soils in the north of the country, in order to achieve and develop the “best mexican wines”. -
1967
Commercial plantation of grapes such as Cabernet Sauvignon, Zinfandel, Petite Sirah, Nebbiolo, Chardonnay, Sauvignon Blanc and Chenin Blanc began, combined with those already cultivated like Montepulciano, Barbera, Aglianico, Dolcetto y Nebbiolo, among others, seeking the optimal characteristics to produce the best wines. In addition, production and technology systems are modernized. -
1972
For the first time Cetto wines are exported to Los Angeles California, with the brand “Avant Wine”. Mr Angelo Cetto passed away, leaving amongst everyone who knew him the example of a fulfilled life, full of work, respect and love. -
1977
Comes the proposal to partner with Domecq for which a new plant arises in Valle de Guadalupe, taking advantage of the fact that Alicante, Garnacha (Cariñena) y Tempranillo already existed in the region. -
1981
Mr. Luis Alberto Cetto joins to this effort, as a third-generation successor, to reinforce the company’s growth, contributing to the evolution of the mexican market and the opening of international markets. -
1983
After much investigation and hard work to get the best grapes, the wine with the best characteristics and its optimum aging, the first varietal L.A. Cetto, Petite Sirah, Nebbiolo, Fumé Blanc, etc., are finally launched into the market. -
1985
The export of the L.A. Cetto line begins, starting first in Europe (England, France, Italy, Germany, Switzerland and Norway) and then to the United States and Canada. Don Luis Agustin receives the award “Entrepreneur of the Year” given by the CONCANACO. -
1986
The first Nebbiolo harvest takes place; launching commercially in the market in the 90’s, becoming a pioneer of high standard mexican wines. -
1992
Cetto wines start competing at International Contests, blind tastings, fairs and exhibitions, which start a long list of awards and recognitions at an international level. -
1996
Mr. Luis Alberto Cetto takes over the commercial development of the Company, during a year of great changes and openings of international markets in Mexico. -
2000
After a careful process of selecting the best grapes and the best vines, the decision to launch to the market an exclusive selection line under the name Don Luis Cetto, is made, as a tribute to Mr. Don Luis Agustin for his 50 years of dedication and vision to the art of wine making. -
2002
Mr. Luis Alberto Cetto assumes the presidency of the National Association of Winemakers. -
2003
Cetto goes International, with exports to Cuba, Czech Republic, Slovenia and Japan. Commemorating the 75th anniversary of the Cetto family, a great wine named “Angelo Cetto Platinum Reserve”, made with an exotic blend of Cabernet Sauvignon, Nebbiolo and Montepulciano, is launched to the market as a sign of the great quality of the Cetto group. -
2010
The image renewal process of our lines Private Reserve, Don Luis and Sierra Blanca begins. -
2011
With more than 80 years of quality and tradition, more than 260 international awards and exports to more than 27 countries, we consolidated as the most important wine company in the mexican industry. We also celebrate, the 25th anniversary of Nebbiolo, result of a successful work. -
2013
L.A. Cetto Winery celebrates its 85th anniversary, with a commemorative wine 8/5.
Vineyards
Valle de Guadalupe, Valle Redondo, San Vicente, San Antonio de las Minas and Tecate are the valleys where the great vineyards L.A. Cetto are located.
This great extension allows to enjoying microclimates and different soils that benefit from the winds and sea breezes. Our great vineyards are not only recognized by their great beauty but also because they have allowed to obtain great quality wines from the 14,000 annual tons of grape that are harvested in the 1,200 hectares that hold them and where there are vines up to 80 years old.
Valle de Guadalupe is unique, magical and mysterious. It contrasts the ancestral with modern, the traditional with innovative; the green from the vineyards and ocher; the roast of the hills and mountains. L.A. Cetto had the privilege of knowing this valley, (as well as the San Vicente and Llano Colorado), when viticulture was still the traditional seasonal viticulture and vines, as its name says, pruned as vines. The winegrowers were communal landholders or spoke Russian; we were fortunate to be part of that total renovation, which started in the early 70s and still continues, with the introduction of new varieties, new viticulture techniques and new irrigation systems. L.A. Cetto collaborated to open part of the East of the valley to the vine, and was also a participant and fundamental piece in the construction and development of the wine houses that provided image, prestige, boom and projection to Baja California.
El Valle de
Guadalupe
N32° 06'
W116° 31´
Altitude AMSL
350 sm
Max. 32 C,
Min. – 5 C.
San
Vicente
N31° 19´
Parallel
W116° 14´
Meridian
Altitude AMSL
220 sm
Annual Precipitation
Climate
Max. 44 C,
Min. – 8 C.
Offshore
SOILS: Argillaceous silt 75%, Sandy alluvions 25%
San Antonio
de las Minas
N31° 59´
Parallel
W116° 39´
Meridian
Altitude AMSL
250 sm
Annual Precipitation
Climate
Max. 32 C,
Min. – 5 C.
Offshore
el Valle
Redondo
N32° 33
Parallel
W116° 44´
Altitude AMSL
500 sm
Annual Precipitation
Climate
Max. 41 C,
Min. – 8 C.
Offshore
Exports
This great extension allows to enjoying microclimates and different soils that benefit from the winds and sea breezes. Our great vineyards are not only recognized by their great beauty but also because they have allowed to obtain great quality wines from the 14,000 annual tons of grape that are harvested in the 1,100 hectares that hold them and where there are vines up to 80 years old.
